Nathan Furniture

The Future of Advertising: New Media, New Clients, New Consumers.. LN

Description: Like new and unused. Pages clean and unmarked. No cover wear. Images on listing, are of this book. HARDCOVER______________Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable.A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changesIn The Future of Advertising, international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years.In addition to Cappo's input, insight, and anecdotes, pieces from prominent agency heads, advertisers, brand managers, and creatives provide a 360-degree view of the state of advertising today. All readers will learn how to skillfully navigate fast-changing factors including:Changes in the long-entrenched commission systemConsolidation of major agenciesInternet and E-tailing initiatives

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End Time: 2024-08-23T08:48:31.000Z

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The Future of Advertising: New Media, New Clients, New Consumers.. LNThe Future of Advertising: New Media, New Clients, New Consumers.. LN

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Book Title: The Future of Advertising: New Media, New Clients, New Consumers.

Book Series: The Future of Advertising: New Media, New Clients, New Consumers.

Original Language: English

Vintage: No

Personalize: No

Format: Hardcover

Language: English

Personalized: No

Features: Abridged, Dust Jacket, Illustrated

Topic: Advertising & Promotion, Business Analysis, Business Ethics, Business Software, Industries / Financial Services, Investments & Securities / General, Setting up Business, Small Business

Signed: No

Ex Libris: No

Narrative Type: Nonfiction

Publisher: McGraw-Hill

Intended Audience: Young Adults, Adults

Inscribed: No

Edition: Collector's Edition

Publication Year: 2003

Type: BUSINESS, ADVERTISING, SUCCESS

Literary Movement: Enlightenment, Modernism

Era: 2020s

Author: Joe Cappo

Genre: Business & Economics

Country/Region of Manufacture: United States

Number of Pages: 260 Pages

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