Description: Politicking and Emergent Media by Charles Musser Presidential campaigns of the twenty-first century were not the first to mobilize an array of new media forms in efforts to gain electoral victory. The author looks at four US presidential campaigns during the long 1890s (1888-1900) as Republicans and Democrats deployed a variety of media forms to promote their candidates and platforms. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Presidential campaigns of the twenty-first century were not the first to mobilize an array of new media forms in efforts to gain electoral victory. In Politicking and Emergent Media, distinguished historian Charles Musser looks at four US presidential campaigns during the long 1890s (1888–1900) as Republicans and Democrats deployed a variety of media forms to promote their candidates and platforms. New York—the crucial swing state as well as the home of Wall Street, Tammany Hall, and prominent media industries—became the site of intense struggle as candidates argued over trade issues, currency standards, and a new overseas empire. If the citys leading daily newspapers were mostly Democratic as the decade began, Republicans eagerly exploited alternative media opportunities. Using the stereopticon (a modernized magic lantern), they developed the first campaign documentaries. Soon they were exploiting motion pictures, the phonograph, and telephone in surprising and often successful ways. Brimming with rich historical details, Mussers remarkable tale reveals the political forces driving the emergence of modern media. Flap "Charles Musser shows how screens first entered American politics. Whether they are true politics junkies or frothing critics of Americas quadrennial horse race, readers will be tickled by the resemblances between presidential campaigns then and now. This is media history of the finest kind, rendered by one of our most accomplished scholars of early cinema."--Lisa Gitelman, New York University, author of Paper Knowledge " Politicking and Emergent Media is an extraordinary work of historical scholarship, political analysis, and media archaeology. Informed, but not inhibited, by the impact of the Internet and social media on shaping contemporary presidential campaign narratives, Musser not only discovers in the campaigns of the 1890s the active presence of an unexpectedly diverse mediascape comprising illustrated lecture, phonograph, cinema, telegraph, and telephone, but finds already fully in place the disruptive, dispersive, and realigning force of media technologies so typical of American democracy. "-- Thomas Elsaesser, author of Film History as Media Archaeology "In this witty, often amusing, and deeply erudite book, Charles Musser succeeds in denaturalizing breathless contemporary discourse about the newness of emergent technology. It turns out that technology has been newly emerging over the past three centuries, and the performance of politics has long been deeply transformed as a result." -- Jeffery Alexander, author of The Performance of Politics: Obamas Victory and the Democratic Struggle for Power Author Biography Charles Musser is Professor of American Studies and Film and Media Studies at Yale University. He is the author of The Emergence of Cinema: The American Screen to 1907 and producer of the documentary Errol Morris: A Lightning Sketch. Table of Contents Acknowledgments Introduction 1. The Stereopticon, The Tariff Illustrated, and the 1892 Election Political Oratory, Partisan Pageantry, and the Public Sphere Judge Wheeler, The Tariff Illustrated, and the 1888 Presidential Election A Tale of Two Screens: The Democratic Partys Use of the Stereopticon in 1888 The Stereopticon and the 1892 Election Watching the Election Returns 2. The Stereopticon: Platform or New Media Form? A Lexicon of the Screen From Magic Lantern to Stereopticon: A Brief History The Stereopticon and Presidential Politics, 1872-1884 3. Cinema, McKinley at Home, and the 1896 Election The Nations Media Formation The Stereopticon and Illustrated Lecture in the 1896 Campaign The American Mutoscope Company and the McKinley Campaign Campaign-Related Films at the Edison Manufacturing Company Phonograph/Telephone/Bicycle A Celebration of Novelty and Tradition, Spectacle and Power Watching the Election Returns An Assessment 4. Cinema as a Media Form When Did Cinema Become Cinema? Politicking and the Media After the 1896 Presidential Campaign The Illustrated Lecture, Imperialism, and the Elections of 1898 and 1900 5. Coda Electoral Politics and the Media From Early Cinema to Media Archaeology? Appendix: Referenced Documents Abbreviations for Frequently Cited Newspapers Notes Bibliography Index Review "Informative... straight-forward, impressively researched, and full of original insight." Bookforum Review Quote "Informative... straight-forward, impressively researched, and full of original insight." Details ISBN0520292723 Author Charles Musser Year 2016 ISBN-10 0520292723 ISBN-13 9780520292727 Format Hardcover Short Title POLITICKING & EMERGENT MEDIA Language English Media Book Residence US Affiliation Yale University Imprint University of California Press Subtitle US Presidential Elections of the 1890s Place of Publication Berkerley Country of Publication United States Pages 288 Illustrations 30 b-w, 1 table Publication Date 2016-09-13 UK Release Date 2016-09-13 AU Release Date 2016-09-13 NZ Release Date 2016-09-13 US Release Date 2016-09-13 Publisher University of California Press DEWEY 324.6097309034 Audience Postgraduate, Research & Scholarly We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161743574;
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ISBN-13: 9780520292727
Book Title: Politicking and Emergent Media
Number of Pages: 288 Pages
Language: English
Publication Name: Politicking and Emergent Media: Us Presidential Elections of the 1890s
Publisher: University of California Press
Publication Year: 2016
Subject: Politics
Item Height: 229 mm
Type: Textbook
Author: Charles Musser
Subject Area: Political Science
Item Width: 152 mm
Format: Hardcover
