Description: Marketing Management in Air Transport, Paperback by Grumbridge, Jack L., ISBN 1138995657, ISBN-13 9781138995659, Like New Used, Free shipping in the US This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
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Book Title: Marketing Management in Air Transport
Number of Pages: 148 Pages
Publication Name: Marketing Management InAir Transport (Rle Marketing)
Language: English
Publisher: Routledge
Publication Year: 2015
Subject: Marketing / General, Aviation / Commercial, General
Type: Textbook
Item Weight: 9.9 Oz
Author: Jack L. Grumbridge
Subject Area: Transportation, Business & Economics
Item Length: 9.2 in
Series: Routledge Library Editions: Marketing Ser.
Item Width: 6.2 in
Format: Trade Paperback
