International Business Marketing in Emerging Country Markets: The Third Wave of

Description: International Business Marketing in Emerging Country Markets by Hans Jansson Estimated delivery 3-12 business days Format Paperback Condition Brand New Description International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and management consultants will also find much to interest them within this unique book. Publisher Description This book explores how multinational corporations solve business marketing problems encountered in large emerging country markets such as China, India, Russia and Poland. These countries are involved in the final stage of the globalization of markets, defined as the third wave of internationalization of firms. Hans Jansson finds that traditional ideas and frameworks used for analyzing, forming and implementing industrial marketing in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, he develops the international business marketing model to address the specific challenges afforded by these markets, and explores strategic business marketing issues such as:the adaptation of European firms international marketing of products and projects to local networks and institutions in emerging country markets, especially to Chinese and Russian business networksrelationship marketing during the internationalization process and of firms with diverse international experiencethe inter-linking of local and regional hubs external market networks with internal organization networks.International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and management consultants will also find much to interest them within this unique book. Author Biography Hans Jansson, Linnaeus University, Sweden Details ISBN 1848446233 ISBN-13 9781848446236 Title International Business Marketing in Emerging Country Markets Author Hans Jansson Format Paperback Year 2009 Pages 264 Publisher Edward Elgar Publishing Ltd GE_Item_ID:161846050; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 60.99 USD

Location: Calgary, Alberta

End Time: 2025-01-20T04:33:46.000Z

Shipping Cost: 0 USD