Description: Further DetailsTitle: Soap Operas for Social ChangeCondition: NewSubtitle: Toward a Methodology for Entertainment-Education TelevisionISBN-10: 0275943895EAN: 9780275943899ISBN: 9780275943899Publisher: Praeger Publishers IncFormat: HardbackRelease Date: 05/18/1993Description: In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages.Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.Language: EnglishCountry/Region of Manufacture: USAuthor: Heidi NarimanGenre: Society & CultureItem Height: 235mmItem Length: 156mmItem Weight: 397gBook Series: Media and Society SeriesTopic: Social Sciences, Films & TVRelease Year: 1993 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Soap Operas for Social Change
Title: Soap Operas for Social Change
Subtitle: Toward a Methodology for Entertainment-Education Television
ISBN-10: 0275943895
EAN: 9780275943899
ISBN: 9780275943899
Release Date: 05/18/1993
Release Year: 1993
Country/Region of Manufacture: US
Genre: Society & Culture
Topic: Films & TV
Number of Pages: 184 Pages
Language: English
Publication Name: Soap Operas for Social Change : Toward a Methodology for Entertainment-Education Television
Publisher: ABC-Clio, LLC
Publication Year: 1993
Subject: Television / Genres / Drama, Television / General, Popular Culture
Item Height: 1 in
Item Weight: 16 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Performing Arts, Social Science
Author: Heidi Nariman
Series: Media and Society Ser.
Item Width: 6.1 in
Format: Hardcover
