Description: Green Consumerism : Perspectives, Sustainability, and Behavior, Hardcover by Malyan, Ruchika Singh (EDT); Duhan, Punita (EDT), ISBN 1771886943, ISBN-13 9781771886949, Brand New, Free shipping in the US Scholars of business seek to understand the importance of promoting green products and then try to explain consumer buying intentions and decisions in respect to green or ecologically friendly products under consumer behavior theory. Their topics include green pricing: the journey until now and the road ahead, determinants of consumer purchase intention for solar products in Varanasi City, empirically examining green brand associations to gain green competitive advantage through green purchasing intentions, communicating sustainability and green marketing: an emotional appeal, and going green: toward organic farming and a plastic-free eco-friendly lifestyle. Annotation ©2019 Ringgold, Inc., Portland, OR ()
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Book Title: Green Consumerism : Perspectives, Sustainability, and Behavior
Author: Malyan, Ruchika Singh (EDT); Duhan, Punita (EDT)
Language: english
