Go Luck Yourself: 40 ways to stack the odds in your brand's favour by Andy Nairn

Description: Go Luck Yourself by Andy Nairn Uncover your organisations hidden treasures, spot opportunities in unexpected places, turn misfortune into good fortune. And how to practise being lucky, every day. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the worlds leading brand strategists explains how a hunting trip led to the invention of (R). How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brands favour.Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.Hell show you how to uncover your organisations hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.Written in a very accessible and entertaining style, this is the book you need to improve your brands fortunes, in these turbulent times.Now Go Luck Yourself... Author Biography Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, hes one of the worlds most respected brand strategists and a founder of one of the UKs most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazines Agency of the Year for the last five years in a row and Andy has been named the countrys top strategist for the last 2 in a row. He has also been listed as one of the top five creative people in world advertising, by Business Insider. Now he wants to share his luck with others, so hes donating his royalties to Commercial Break: an organisation that helps working class talent break into the creative industries. Review Andys influence on the industry is far-reaching, and his strategic leadership undeniable. -- CampaignAn inspiring yet practical book, full of compelling ideas on how to enhance your competitive advantage and see opportunity everywhere. A brilliant read! -- Syl Saller CBE Former Global CMO of DiageoA fabulous book on the underappreciated role of luck in business, brimming with fresh stories and practical advice." -- Richard Shotton – Author of The Choice FactoryGo Luck Yourself is like wandering round a gallery of great strategic thinking… and then getting to take it all home with you to make your own place look better. Fresh, fun, generous, fascinating – this a book stuffed full of stimulating ideas for any restless challenger to steal and use. -- Adam Morgan Author of Eating the Big Fish and A Beautiful ConstraintI really enjoyed this. Its a fascinating subject and Andys style is very readable. The selection is as much fun as the pick and mix at Woolworths, but without the security guard watching your every move. -- Zaid AlQassab – CMO of Channel 4This really is the perfect strategists handbook, with great examples, anecdotes, quotes, facts and advice. I found myself time and time again thinking I wish Id come up with that and now having read it , I just might. -- Bridget Angear – Joint CSO of AMV BBDODont try to improve your luck by forking out your hard earned cash on expensive charms, amulets and talismans, buy this book instead. You wont regret it. -- Helen Rhodes – ECD of BBC CreativePrepare to get well and truly lucked. Your team/agency/client/brand/customers will thank you. -- Caroline Pay – CCO of HeadspaceThe one thing that ALL successful people have in common is a conscious relationship with luck. Luck is now something that you can practise daily. What a gift. -- Jonathan Mildenhall – CMO of DaveThis brilliant book will change the way you think. Hugely practical and spilling over with examples and inspiration… all delivered with the wit and charm that we have come to expect from Andy Nairn. -- Richard Huntington – Chairman and CSO of Saatchi & Saatchi LondonAndy is as insightful and practical as he is punchy and funny. Maybe youll buy this book for the title, but I guarantee youll find yourself returning to it whenever you could use a little luck. -- Elle McCarthys, VP, Brand at Electronic Arts Review Quote "This really is the perfect strategists handbook, with great examples, anecdotes, quotes, facts and advice. I found myself time and time again thinking I wish Id come up with that and now having read it , I just might." Bridget Angear - Joint CSO of AMV BBDO Details ISBN0857198882 Author Andy Nairn Short Title Go Luck Yourself Publisher Harriman House Publishing Language English Year 2021 ISBN-10 0857198882 ISBN-13 9780857198884 Format Paperback Publication Date 2021-06-08 UK Release Date 2021-06-08 Imprint Harriman House Publishing Place of Publication Petersfield Country of Publication United Kingdom AU Release Date 2021-06-08 NZ Release Date 2021-06-08 Edited by Matthaeus Ware Birth 1955 Affiliation University of St. Gallen, Switzerland Position Contributor Qualifications MD Pages 228 DEWEY 658.827 Audience General Audience Age 18 Subtitle 40 ways to stack the odds in your brands favour Translated from English We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:132026607;

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