Description: Design-Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean, Hardcover by Verganti, Roberto, ISBN 1422124827, ISBN-13 9781422124826, Used Good Condition, Free shipping in the US Countering conventional user-centered theories of innovation, Verganti (management and design, Politecnio di Milano, Italy) presents the need for and processes of design-driven innovation for creating products "that customers do not expect but that they will eventually love." Apple Computer's iPod vision is cited as one that involved redefining the meaning as well as the technologies of listening to music. Th includes a table of companies, industries, and markets discussed in th, and comments on this strategy's implications for education and design policies. Annotation ©2009 Book News, Inc., Portland, OR ()
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Book Title: Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean
Number of Pages: 288 Pages
Language: English
Publisher: Harvard Business Review Press
Topic: Industrial Management, General, Production & Operations Management, Strategic Planning
Publication Year: 2009
Item Height: 1 in
Illustrator: Yes
Genre: Design, Technology & Engineering, Business & Economics
Item Weight: 0 Oz
Item Length: 9.2 in
Author: Roberto. Verganti
Item Width: 6.1 in
Format: Hardcover
