Description: Advances in Corporate Branding Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Author(s): John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf Format: Paperback Publisher: Palgrave Macmillan, United Kingdom Imprint: Palgrave Macmillan ISBN-13: 9781349957989, 978-1349957989 Synopsis This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
Price: 74.83 GBP
Location: Aldershot
End Time: 2025-01-26T08:51:57.000Z
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Book Title: Advances in Corporate Branding
Number of Pages: 205 Pages
Publication Name: Advances in Corporate Branding
Language: English
Publisher: Palgrave Macmillan
Item Height: 216 mm
Subject: Marketing, Business
Publication Year: 2018
Type: Textbook
Item Weight: 2824 g
Subject Area: Organizational Sociology
Author: Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf, John M. T. Balmer
Item Width: 140 mm
Series: Journal of Brand Management: Advanced Collections
Format: Paperback
